Just Because Love Does magnolia pattern

Our Story

Our Founder's Story

In 2017, I survived a life-altering motorcycle accident. By 2019, unexplained breathing issues led me—through divine prompting—to seek answers beyond what doctors could find. A self-funded CT scan revealed a critical tracheal narrowing, requiring nine surgeries and over 15 days in the ICU in 2022. During those months of recovery, I found comfort in prayer, scripture, worship music—and fresh, beautiful pajamas. In those quiet moments, God placed a vision on my heart: to create clothing that restores dignity, offers comfort, and reflects love for those receiving care.

Just Because Love Does was born from that calling—to serve others with kindness, thoughtful design, and the healing comfort of soft luxury.

~ Cindy Riedel-Mutti, Founder

Just Because Love Does founder Cindy Riedel-Mutti recovering from surgery in 2022
Just Because Love Does founder Cindy Riedel-Mutti with her horse Harley

The Meaning Behind the Name

Love is powerful. It heals, comforts, gives, and restores. It shows up in moments of need—not because it has to, but just because. Love doesn’t wait for permission or recognition. It moves first. It wraps around the hurting, lifts the weary, and brings dignity to the vulnerable.

Just Because Love Does is named for that truth. It’s a reflection of the quiet, unwavering force that motivated this brand into being. Every garment we create is an act of love—designed to honor the person wearing it, to offer comfort in care, and to remind them they are seen, valued, and deeply loved.

We believe everyone deserves love—especially in their most tender moments. Not because they earned it. Not because it’s expected, but just because love does.

A woman reading in her bed wearing the Just Because Love Does: Healing Collection pajama set.

Care with the Softest Strength

Just Because Love Does is more than a brand—it’s a movement of kindness. Born from the belief that healing begins with how we care. Our luxurious bamboo sleepwear is designed to restore comfort and dignity to people navigating medical journeys. Every stitch is a gesture of love, every product a promise of compassion.

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